We like our men butch
The European Parliament has approved a recommendation to “scold” advertisers who rely on sexual stereotyping in their adverts. It’s not yet a law but is aimed at encouraging advertisers to think more about the images they portray. The Legislature voted 504 to 110 in favour.
The concern, according to the committee report, is that stereotypes in advertising can “straitjacket women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed-down for both sexes.”
Posted on
12 September 2008 by
andrew |
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